My name is John Swallow & I am a Coach, CEO & Dispensing Optician. I have thirty years experience in people development around the globe and enjoy helping people to make a positive change.


I support various individuals around the world through pro-bono coaching and can be contacted through Linked In.  

If you are an Eye Care Professional seeking continuing education, visit us at where Webineyes provides accessible online education for Eyecare Professionals through LIVE webinars..



I have been helping people to achieve their career and business goals throughout my career in the eye care business. I have been fortunate to have worked with people from many countries, including: the United States; South America; the Baltics; Central and Eastern Europe; Iberia; the Nordic countries and more. Now, I also specialise in coaching individuals to achieve their career and business goals. I am certified in both coaching and    on-line learning. My career has taught me that people are capable of doing much more than they know. They just need someone to help them find their way.



Online coaching is a great way to work together at convenient times, in or out of normal office hours, anywhere in the world. We will work together to identify your goals and create a strategy to achieve them. Although there may be many different steps in our journey, I work in 5 simple stages:

1. We will explore your current situation and confirm which part of your career or business you wish to work on.

2. We will discuss a range of opportunities and define a clear objective that will make a real difference for you.

 3. We will brainstorm many possible ideas to reach your goal and agree a list of potential solutions.

4. We will write an action plan with clear practical steps towards your goal.

5. You will work through your plan and  I will support you on your journey through Skype sessions and electronic communication.




”I am very pleased and impressed with the structure of the sessions to get to the results. John is committed, responsive and strong in catching up things during the conversations, where he then challenges, structures and sets clear goals for each session. With a soft appearance but with a clarity he has helped me to get closer to my personal goals, the meetings has had a huge impact on my development."

Derya Bastreri

Head of Function

"John is highly skilled in bringing out the best in people. Of the all people I know he is the one who knows how to support you to go always an extra mile. Sometimes it is not easy, but he coaches you to step out from your comfort zone and exceed your limits. He remembers to give feedback, and drives you toward your goals.”

Henny Jaakkola

Senior Manager
(New Zealand)

" John is a truly inspirational leader in every aspect and someone whom I credit the most as being the mentor that helped shape me to be the operator that I am today. I am one of the many beneficiaries of Johns enthusiasm with regard to people development and will therefore always credit him for this accordingly and will endorse him without hesitation to anyone lucky enough to deal with him directly and learn from his experience".

Irfan Akhtar


"I have been fortunate enough to work with John on many projects. He is an inspiring person to be around and encourages innovative thinking from his teams. His results-focused style, combined with his highly approachable personality, makes it very enjoyable and satisfying to work with him. His facilitative style and encouraging manner are key elements of his extremely effective coaching ability."

Graham Shaw

Managing Director

Privacy Policy:

You should not use my website if you do not agree with my website policy. Your privacy is important to me and I comply with prevailing General Data Protection Regulations. When you send a message using this website, your name and email address will be stored by My Coach John and used only for the purpose of direct correspondence as part of your coaching process. No other mailings will be sent. Your information will be removed on request by email to My Coach John is hosted on the platform. provides me with the online platform that allows me to communicate my services. Your data may also be stored through’s data storage, databases and general applications. They store your data on secure servers behind a firewall. I review the right to update this policy as required.